Privacy policy

Poetix® Store – Privacy Policy

Last updated: October 21, 2025

Poetix® Store operates this store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with a curated shopping experience (the “Services”). Poetix® Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Who We Are

Controller: Poetix OÜ, Ahtri tn 12, Kesklinna linnaosa, Tallinn 15551, Harju maakond, Estonia.
Registry: 17176163. VAT: EE102912148. Contact: info@poetix.eu.

Shopify provides the ecommerce infrastructure and acts as our service provider. For certain enhanced features Shopify may act as an independent controller as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories, including inferences drawn from them:

Contact details including name, address, billing address, shipping address, phone number and email address.
Financial information including payment card details, financial account identifiers, transaction details, form of payment, payment confirmations and other payment data.
Account information including username, password, security questions, preferences and settings.
Transaction information including items you view, add to cart, wishlist or purchase, return, exchange or cancel and your past transactions.
Digital access information for downloadable products including license keys, download logs, access tokens, device or IP identifiers used to deliver digital content and prevent abuse.
Communications with us including the information you include in emails or messages sent to customer support.
Device information including device, browser, network, IP address and other unique identifiers.
Usage information including how and when you interact with or navigate the Services, pages viewed, referral URLs, cookies and similar technologies.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, communicate with us or otherwise provide information.
Automatically through the Services from your device when you use our products or services or visit our websites through cookies and similar technologies.
From our service providers when we engage them to enable certain technology or when they process your personal information on our behalf.
From partners or other third parties such as marketing, analytics, anti-fraud or fulfillment providers.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may process personal information for the following purposes and legal bases under GDPR:

Provide, tailor and improve the Services to perform our contract with you, process payments, fulfill orders, remember preferences, send account notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, deliver and support digital downloads and provide a customized shopping experience. We rely on contract necessity and our legitimate interests to operate and improve the Services.
Marketing and advertising to send marketing, advertising and promotional communications by email, SMS or postal mail and to show online ads on our Services or other websites based on your activity. We rely on consent where required and our legitimate interests to promote our business. You can opt out at any time.
Security and fraud prevention to authenticate accounts, provide a secure experience, detect, investigate or act on possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. We rely on legitimate interests and legal obligations.
Communicating with you to provide customer support, respond to requests and maintain our business relationship. We rely on contract necessity and legitimate interests.
Legal reasons to comply with applicable law or respond to valid legal process including requests from law enforcement or regulators, to investigate or participate in civil discovery or other legal proceedings and to enforce or investigate potential violations of our terms or policies. We rely on legal obligations and legitimate interests.

Cookies and Similar Technologies

We use cookies, pixels and similar technologies to operate the store, remember preferences, analyze performance, deliver digital downloads securely and support advertising. Where required you will see a consent banner that allows you to accept or manage categories. You can change your preferences in your browser or device settings.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

With Shopify, vendors and service providers who perform services on our behalf, such as ecommerce hosting, IT management, payment processing, data analytics, fraud prevention, cloud storage, customer support, international fulfillment and shipping.
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify features that support personalized advertising with third-party services based on your online activity with different merchants and websites. Partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising. You can exercise your rights to opt out where provided in this policy and in our cookie tools.
When you direct or consent to our disclosure to third parties, such as shipping carriers, social media widgets or login integrations.
With our affiliates or within our corporate group in connection with the Services.
In connection with a business transaction such as a merger, acquisition or bankruptcy, and to comply with legal obligations, respond to subpoenas or similar requests, enforce terms and protect our rights and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the platform. Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties that may be located in countries other than where you reside to provide and improve the Services. We also use Shopify enhanced features that incorporate data from your interactions with our store along with other merchants. For these enhanced features Shopify may act as an independent controller and is responsible for responding to your requests to exercise rights for those processing activities.

To learn more about how Shopify uses your personal information and any rights you may have visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites or platforms operated by third parties. If you follow links to sites not affiliated with us, review their privacy and security policies and terms. We are not responsible for the privacy or security of such sites or the accuracy, completeness or reliability of information found there. Information you provide on public or semi-public venues, including third-party social platforms, may be viewable by other users of the Services and by users of those platforms.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided personal information, contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age.

Security and Retention

No security measures are perfect or impenetrable and we cannot guarantee perfect security. Information you send to us may not be secure while in transit. Do not use unsecure channels to communicate sensitive or confidential information.

We retain personal information for as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes and enforce applicable contracts and policies. Retention for digital products may include limited access logs to prevent fraud or unauthorized distribution.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline requests as permitted by law.

Right to access or know the personal information we hold about you.
Right to delete personal information we maintain about you.
Right to correct inaccurate personal information.
Right to portability to receive a copy and request transfer in certain cases.
Right to opt out of sale or sharing for targeted advertising where applicable. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser used. If we can associate the device with a Shopify account, we will apply the opt out to the account as well. Other than Global Privacy Control we do not recognize other Do Not Track signals.
Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe link in those emails. We may still send non-promotional emails such as order or account notices.

Additional Rights for UK and EEA Residents

Subject to local law you may also have the following rights:

Objection to processing and restriction of processing for certain purposes.
Withdrawal of consent where we rely on consent. Withdrawal does not affect processing based on consent before withdrawal.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have for processing carried out by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests. You may designate an authorized agent as permitted by law. Before accepting an agent request we may require proof of authorization and direct identity verification.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us again, or to lodge a complaint with your local data protection authority. For the EEA you can find a list of supervisory authorities on the European Data Protection Board website.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or the UK’s international data transfer addendum unless the destination country has an adequacy decision.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, contact us at:

Poetix OÜ
Ahtri tn 12, Kesklinna linnaosa, Tallinn 15551, Harju maakond, Estonia
Email: info@poetix.eu

For the purpose of applicable data protection laws, we are the data controller of your personal information.